In yesterday’s post, I mentioned that a common innovation question is “How do I create innovations in my business?”  Yesterday I discussed the first step in leveraging innovation:  identifying creative ideas that can be developed into useful innovations.

The next step is to develop an innovation culture.  Encourage people in all areas of your business to watch for innovative ideas and record the ideas. Show people in your organization the value of creative ideas and how those ideas can strengthen the company. These creative ideas are “seeds” that can grow into valuable innovations.  As your business starts leveraging innovations, share those success stories and celebrate successful innovation throughout your company.

Provide fun educational material that explains how to discover creative ideas, such as when solving problems, brainstorming, and analyzing trends in your industry.  Offer examples of creative ideas in other businesses that resulted in valuable innovations for those companies.  Although some examples may be in different industries, they can be valuable examples to illustrate the innovation process.  Focus on the underlying system that supported the identification and development of innovations in these examples.  Then, encourage individuals to apply a similar approach in your own organization.

Start developing a culture of innovation today to generate a steady stream of creative ideas that will accelerate your business.