Many businesses limit innovative activities to particular individuals or particular departments in the organization.  However, this approach may result in missing valuable innovations that could strengthen the business.

A better approach is to involve people throughout the organization and start building a culture of innovation.  Think of your business as an “innovation team”.  People from different parts of the company and with different job functions can work together as a team for purposes of generating innovations.  Everyone has creative ideas, so everyone should be involved in the process of generating innovations.  Train everyone on the Team how to identify innovative ideas and provide examples of successful innovations (in your business or other organizations) that produced dramatic results for the company.

Schedule innovation contests and structured brainstorming sessions to generate creative ideas.  Celebrate successful innovations that increase revenue, reduce expenses, or strengthen the company’s competitive advantage in the marketplace.

Go put on your “Team Innovation” hat today and start developing an innovation culture in your business.