A baseball team in New York (the Hudson Valley Renegades) is offering free tickets every Monday to iPad owners.  This promotion appears to be in response to a decision by a different major league baseball team in the same area not to allow iPads into their stadium.   To capitalize on the publicity received by the other team, the Hudson Valley Renegades are encouraging fans to bring their iPads to the stadium.  In addition to free tickets every Monday to all iPad owners, the team is providing a support booth to help fans set up various social media services.

This is an innovative marketing approach to attract fans and get some “free advertising” for the team.  I’m not sure what the team is doing on Mondays to interact with the fans that bring iPads, but here are a couple possibilities.  The team could ask the iPad users to tweet during the game using a particular hash tag, then randomly select one of the tweets and give that person a prize.  The team could also send messages (tweets, text messages or emails) to fans at the game providing additional information about the players, statistics for the game, specials at the concessions, etc.

How can you apply similar innovative marketing techniques in your business?