I was recently shopping for new lunch boxes for my kids to carry their lunch to school.  If you have not shopped for lunch boxes/bags lately, you may be surprised at the number of options.  Hard-sided lunch boxes made of metal or hard plastic.  Soft-sided bags of varying shapes and sizes.  And, of course, a huge variety of colors, designs and cartoon characters.

With previous lunch boxes, we have included a re-usable ice pack to keep the contents of the lunch box cold.  This approach works pretty well, but sometimes the ice pack “crushes” the food or the ice pack begins to leak blue liquid all over the contents of the lunch box.

As I reviewed the vast selection of lunch boxes at a local store, I noticed a new type of soft-sided lunch bag that had “built-in” ice.  The advertising materials for the lunch bag said “No Ice Needed!  It’s Built-In!”.  This innovative design includes a freezable gel in the sides of the lunch bag.  So, instead of putting an ice pack into the lunch bag to keep the contents cool, you put the entire lunch bag in the freezer overnight to chill the gel in the sides of the bag.  In the morning, you take the lunch bag out of the freezer and put the lunch inside.  The frozen gel keeps the contents of the lunch bag cool until lunch time.

I love this idea.  The lunch bag does a wonderful job of keeping the contents cool until lunch time.  I believe it does a better job than the old ice packs we used in the past.  Now I don’t have to worry about leaking ice packs or a shifting ice pack that slides to one end of the lunch bag and only keeps part of the lunch cool.

This creative product is an innovation example that combines two existing products to generate a new product providing new benefits to the customer.  This innovation adds a new feature that simplifies use of the product, rather than making it more complicated.  When looking for ways to provide more value to your own clients, don’t forget to consider simplifying your product or service for the benefit of your client.