I’m sure your initial reaction to the question “Is Blogging Innovative?” may be “No, blogging has been around forever.” However, I believe the answer varies depending on the industry.
Although many businesses and industries with a strong online presence have been using blogs for many years to provide information and interact with their clients and customers. But, businesses in many industries are not actively using blogs.
For example, Bentley Tolk recently explained that blogging is still considered “cutting edge” for many law firms and lawyers. Bentley teaches law firm marketing via Social Media and New Media. He discussed the topic of blogging for lawyers in an episode of his podcast. (Listen here: http://legalmarketinglive.com/why-lawyers-should-blog-legal-marketing-live-004)
So, the answer to whether blogging is still innovative: Yes. If you are one of the first to use blogging in your market, you are an innovator in your industry. A great way to innovate your business is to apply successful practices (such as blogging) in other industries to your own company.
Even if others are already blogging in your market, look at successful blogging practices by other companies (in any market) and apply similar practices to your own blog. There’s always room for innovation.