When people discuss “innovators” in your industry, do they mention your company?  If not, you can start taking steps today to establish your business as an innovator and begin attracting loyal customers and fans.

What companies do you believe are leaders and innovators in their market?  Do you follow these companies in anticipation of their next product or service announcement?  This type of position in any industry can generate lots of attention: customers talk about your company online and with friends, and publications write about your company and its products. This attention strengthens your competitive position in the marketplace.

If you are not yet seen as an innovator in your industry, you can change this perception. As your business develops innovations and introduces them to the market, the business will position itself as a source of creative ideas. People will take notice and begin following your activities and announcements.

You can leverage your business’ innovative activities through advertising, social media and other announcements to show customers (and potential customers) that your business is a leader.  Start identifying innovations today by looking for new products or new features that satisfy unmet needs in your industry.

Share your innovation success stories in the comment section below.