Brainstorming is a great way to develop creative business ideas to grow your company.  I’ve worked with people who come up with great ideas in individual brainstorming sessions, especially when they find the perfect environment to do their creative thinking.  I also know innovators who are very effective in innovation brainstorming groups – usually small groups of 4-6 people.

If you’re looking for a way to develop creative ideas for your business, try combining these two activities to produce even greater results.  Here’s the approach I use myself:

1. Individual Brainstorming – Spend time brainstorming by yourself.  You can brainstorm for new products or creative ideas that solve problems in your own business or in your industry.  Record all of your ideas and don’t lose that list.

2. Group Brainstorming – Use the ideas on the list you developed during your individual brainstorming process as “seeds” for your group brainstorming discussions.  Let the other members of the group further develop your ideas and develop new ideas based on your “seeds”.

I like this two-step approach to innovation brainstorming because it allows me to freely come up with my initial ideas, then expand on those ideas with the input of others.  This approach has produced some great innovations for the companies I work with.