Browsing Posts tagged innovation for business

Many businesses limit innovative activities to particular individuals or particular departments in the organization.  However, this approach may result in missing valuable innovations that could strengthen the business.

A better approach is to involve people throughout the organization and start building a culture of innovation.  Think of your business as an “innovation team”.  People from different parts of the company and with different job functions can work together as a team for purposes of generating innovations.  Everyone has creative ideas, so everyone should be involved in the process of generating innovations.  Train everyone on the Team how to identify innovative ideas and provide examples of successful innovations (in your business or other organizations) that produced dramatic results for the company.

Schedule innovation contests and structured brainstorming sessions to generate creative ideas.  Celebrate successful innovations that increase revenue, reduce expenses, or strengthen the company’s competitive advantage in the marketplace.

Go put on your “Team Innovation” hat today and start developing an innovation culture in your business.

Podcasting has been around for several years.  So, how can it be “innovative”?

I’m working on my own Podcast related to Business Innovation – I will post a message here when the first episode is ready.  For my business, Podcasting is something new – and a step outside my comfort zone.

Many people I have talked to about innovation receive most of their information about business innovation from books or magazines.  So, it occurred to me that there may be a “need” for innovation-related information distributed in a format other than print media.  This audio-based format will be a new option for people to receive  information from me about innovation.

So, I am now scheduling regular Teleseminars and will soon complete my first Podcast episode.  I’m learning about Podcasts from a friend of mine who is an expert on the topic.

If you want to be the first to hear about my upcoming Teleseminars and Podcast episodes, enter your first name and email address in the form at the top right corner of this page.  I will send you advanced notice of all my upcoming events and related information.

If you have any suggestions for Teleseminar or Podcast topics, please leave a comment below.

A baseball team in New York (the Hudson Valley Renegades) is offering free tickets every Monday to iPad owners.  This promotion appears to be in response to a decision by a different major league baseball team in the same area not to allow iPads into their stadium.   To capitalize on the publicity received by the other team, the Hudson Valley Renegades are encouraging fans to bring their iPads to the stadium.  In addition to free tickets every Monday to all iPad owners, the team is providing a support booth to help fans set up various social media services.

This is an innovative marketing approach to attract fans and get some “free advertising” for the team.  I’m not sure what the team is doing on Mondays to interact with the fans that bring iPads, but here are a couple possibilities.  The team could ask the iPad users to tweet during the game using a particular hash tag, then randomly select one of the tweets and give that person a prize.  The team could also send messages (tweets, text messages or emails) to fans at the game providing additional information about the players, statistics for the game, specials at the concessions, etc.

How can you apply similar innovative marketing techniques in your business?

For several weeks, I have been “encouraged” by two business colleagues to host teleseminars that help entrepreneurs and business leaders apply innovation in their business.  I am accepting this “challenge” and committing to host several free teleseminars in the coming weeks.

I have a list of frequently asked questions about innovation as well as a list of questions that business leaders should ask about innovation in their business.  I will be answering these questions in my upcoming teleseminars.  However, I want to be sure I answer the questions of everyone who follows this blog, reads my articles, etc.  So, I am asking you to submit your questions by adding a comment to this post.  I will do my best to answer all questions during one of my teleseminars – dates to be announced soon.  If you would like to receive email notification of these teleseminars (and receive a free copy of my Innovation Excellence report), click here.

Here’s a sample of the questions I will be answering:

  • Why does my business need an innovation strategy?
  • My business is not a technology-based business, does innovation apply to my company?
  • How do I get started with an innovation plan?
  • Who in my organization should I include in the innovation process?
  • Can my business afford an innovation strategy?

Please submit your innovation questions by adding a comment to this post.

Innovations can expand a company’s existing product line or add new services related to those existing products.  For example, a company may find a new use for their products that lets them expand into a new market, which attracts a new group of customers.  Selling products in multiple markets increases overall sales and reduces the impact on the bottom line if there’s a slow-down in one market.

Other business innovations may add new features to existing products.  One way to identify new features that may boost sales is to review customer feedback, market research and problems identified by market commentators.  If your existing customers are requesting a particular feature, there are likely continue reading…

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