Browsing Posts tagged innovation process

http://www.dreamstime.com/royalty-free-stock-photos-innovation-image29364378Successfully leveraging innovation can affect all areas of your business.  Learning and applying innovation skills can help you develop new products or services, solve problems, and improve the efficiency of your business operations.  Here are a few examples of how you can use innovation to your advantage.

1. Distinguish your Business from Competitors.  Businesses (regardless of size) can distinguish themselves from others in the marketplace by identifying and developing creative ideas.  Rather than simply following “industry standards” and creating more of the same products, apply an Innovation Strategy to develop products that set your company apart from everyone else.  Look for ways to make your products faster, more efficient or more fun to use.  Set a goal to identify problems faced by your market and create solutions to those problems.  When you implement a solution to a problem faced by everyone in your market, you will definitely stand out from the crowd.

2. Get Free Advertising.  When you distinguish yourself as an innovator (or innovative company), you attract media attention.  Think about all the free advertising today’s most innovative companies receive.  When you develop innovative products that solve industry problems or simply improve the lives of individuals, you will receive media coverage.  Additionally, you can benefit from continue reading…

Here’s one of my favorite examples of a valuable innovation!  I’ll bet you never thought a brownie pan could be the subject of an innovative new design. Here’s a quick analysis of the delicious innovation process.

The Problem: Many people like brownies with “chewy edges” – the edge that contacts the baking pan.  But, a traditional rectangular baking dish has a limited number of brownies with chewy edges – and most of those brownies only have one chewy edge (four “lucky” corner pieces have two chewy edges).

The Solution: Design a new brownie pan that has a different shape.  Here’s a picture of the innovative brownie pan showing the new shape that produces lots of edges.

The new design produces a batch of brownies where every brownie has at least two chewy edges, thus solving the problem mentioned above.  An added benefit: the new design provides more uniform cooking so there are fewer undercooked center pieces and burned edge pieces.

A larger version of this baking pan is available to make lasagna.

How about lasagna and brownies for dinner tonight!

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