Browsing Posts tagged strategic innovation

I’m sure your initial reaction to the question “Is Blogging Innovative?” may be “No, blogging has been around forever.”  However, I believe the answer varies depending on the industry.

Although many businesses and industries with a strong online presence have been using blogs for many years to provide information and interact with their clients and customers.  But, businesses in many industries are not actively using blogs.

For example, Bentley Tolk recently explained that blogging is still considered “cutting edge” for many law firms and lawyers.  Bentley teaches law firm marketing via Social Media and New Media.  He discussed the topic of blogging for lawyers in an episode of his podcast.  (Listen here:  http://legalmarketinglive.com/why-lawyers-should-blog-legal-marketing-live-004)

So, the answer to whether blogging is still innovative:  Yes.  If you are one of the first to use blogging in your market, you are an innovator in your industry.  A great way to innovate your business is to apply successful practices (such as blogging) in other industries to your own company.

Even if others are already blogging in your market, look at successful blogging practices by other companies (in any market) and apply similar practices to your own blog.  There’s always room for innovation.

Businesses use many techniques to develop innovations.  One approach to innovation development deals with problems experienced in your own business or in your industry.  Problems provide an opportunity for innovation by asking (and answering) five key questions:

  1. What Happened? Identify details regarding the specific problem and determine whether the problem is related to a client, a product, a service, your entire industry, or a problem with your internal business procedures.  Determine exactly what happened, such as dates, locations, people/businesses involved and other relevant details.  These details will be used later to help prevent future problems.
  2. Why Did it Happen? Determine why the problem occurred by evaluating when it happened and why the problem occurred at this time, but has not happened before.  Identify what details were different this time that may have caused the problem.  Determine continue reading…

Implementing an innovation strategy in your business may seem overwhelming at first.  I talk with many business leaders who are unclear about how to leverage innovation in their company.  I often hear something like “We are not a technology company, innovation doesn’t apply to us.”  Nothing is further from the truth.  All companies can benefit from innovation, regardless of size, industry or location.

Many business leaders fail to implement an innovation strategy because they don’t know how to get started and believe that it must be a time-consuming process.  However, the innovation process can be separated into a series of small steps that continue reading…

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