Developing an innovation strategy in your business provides a variety of benefits.  As your business grows and becomes known as an innovator in the marketplace, many people will notice.  News articles and word-of-mouth advertising builds your reputation as an innovative company, which attracts new customers as well as potential employees and contractors.

Many people want to work in a creative and innovative environment. These people perceive less innovative companies as “boring” or “old fashioned”.  When you position yourself as an innovative company, employees and contractors will seek positions with your company.  This puts you in a strong position by attracting a large group of potential employees and contractors when your company has an open position.

I have known many top employees who were considering several new job opportunities. In addition to the actual job responsibilities, these people looked very closely at the company’s culture, which included the innovation culture and the creative environment.  In this situation, innovative companies had the edge in hiring these top candidates.

Consider taking steps to position your business as an innovator and begin experiencing the benefits of your innovative activities.